The tournament is sometimes seen as an unofficial World Championships or the fifth Grand Slam. Roger Federer withdrew from the 2014 final) or players just having an off day, but the ingredients are there for a great show. Of course it remains sports and no one can foresee any injuries (e.g. By allowing only eight players (and teams) to participate, the tournament becomes exclusive and gets a certain kind of prestige. With these kind of players the organisers can offer a high quality product to the fans. These three alone have at one time or another been part of the GOAT (Greatest Of All Time) discussion. Men’s tennis is having a golden period with the likes of Djokovic, Federer and Nadal. A total of 30 matches, 12 round robin matches, two semi-finals and one final in both singles and doubles, will be contested between the year’s best players. In contrast to other tournaments there is a round robin format, giving the organisers and fans certainty that they will see each player play a minimum of three matches. The tournament has been held throughout the world in various forms since 1970. The Barclays ATP World Tour Finals is the year-ending championships where the best eight singles players and best eight double teams compete. Product: The Barclays ATP World Tour Finals We will apply the concept to the ATP World Tour Finals and see how this long-established business tool can be used for sports events. Although changes to the concept have been proposed and made over the years, including adjustments for modern day, the 4Ps can still be used to assess products.
In this post we will look at the marketing mix and in specific the 4Ps of the marketing mix: Product, Place, Price and Promotion. It thus provides a good opportunity for the ATP to promote the sport of tennis and especially their section of the sport. The tournament is one of the ATP’s (Association of Tennis Professionals) major events. The year’s best eight, in both singles and doubles, compete in the year-ending championships. The Barclays ATP World Tour Finals takes place from November 15 th till 22 nd.
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